Strategy and rigour.
Together.

José Compagnone is a digital anthropologist, founder of Goodea and university lecturer. For over twenty years he has studied the relationship between people and digital systems, combining ethnographic method and quantitative analysis of browsing behaviour. From this work comes the research project "Agentic Anthropology", dedicated to the everyday interaction between human beings and artificial intelligence systems.

He teaches Web Design and New Media on the Digital Cultures and Communication degree course at Federico II University of Naples, and runs courses at LUISS Guido Carli, IPE Business School and ILAS. He is Academic Advisor of the AURORA International Study Center for Neurosciences, Diversity, Peace & Innovation and curates the communication of the Luciano De Crescenzo Association.

He is the designer of the Radar system — Goodea's proprietary market intelligence tool that analyses millions of online conversations to surface strategic signals before they become visible to competitors. He conceived Usability Cards (2011), an original method for participatory usability evaluation, adopted by institutions and agencies across Italy.

He contributed to drafting the eGLU 2.1 protocol for the usability of Italian Public Administration websites, within the Usability Working Group (GLU) of the Presidency of the Council of Ministers. He is a member of UxPA — Usability Professionals Association.

He writes the column "Chronicles from the Agentic Era" on Tom's Hardware Italy — twelve instalments on the impact of artificial intelligence on work and professional identity. He publishes the newsletter and podcast Customer Mindset on Substack.

Ornella Capotorto is Goodea's operational backbone. With a background in legal and economic sciences and over fourteen years with the company — from its founding — she has built an internal governance system that balances growth, sustainability and rigour.

She handles strategic planning, management control, financial statements and administration. She is the one who turns vision into budgets, projects into numbers, ambitions into feasible plans. Goodea's operational heartbeat runs to her rhythm.

This internal solidity is what allows Goodea to promise its clients continuity, reliability and measurable results — not just creativity and technology.