CONSULTING · OUTWARD
Digital Plan
Market, positioning, channels, budget: the outward strategy built on RADAR data. Four weeks, a 12-month roadmap.
Start with the Digital Plan →Multidisciplinary teams, operational expertise and selected technologies to achieve the strategic goals of your corporate communications.
Goodea offers fifteen integrated operational services — from market radar to AI, from e-commerce to campaigns, to a custom AI agent for your SME — designed to be activated after a Digital Plan.
goodea is a communication agency, a marketing agency and builds websites for Italian businesses.
The fifteen operational services never start blind: they follow a consulting path that establishes what to do, in what order and on what budget. There are two paths — one looks at the market, the other at your processes.
Market, positioning, channels, budget: the outward strategy built on RADAR data. Four weeks, a 12-month roadmap.
Start with the Digital Plan →AI adoption in business processes and tools supporting daily operations: a pilot delivered up and running, and a trained team.
Discover Automa →Online ethnographic analysis to read the market ahead of everyone else. Conversations, behaviours and weak signals, delivered as strategic data.
Learn more →Optimisation of websites, content and structured data to be cited by ChatGPT, Perplexity, Claude, Gemini, DeepSeek and Manus. Traditional SEO is no longer enough: you need to be the answer, not just the link.
Learn more →An AI assistant trained on your documents: catalogue, price list, FAQ, terms of sale. It answers customers 24/7 on your website and WhatsApp, using your tone of voice. Less load on sales, more conversions.
Learn more →Advertising campaigns inside ChatGPT: CPC, conversational targeting, OpenAI pixel and CAPI. The new channel where users decide, not just search. Goodea among the first in Italy on this channel.
Learn more →Merchant Center feeds, product listing content and structured data optimised for AI Overview, AI Mode and Shopping Graph. Your catalogue inside Google's AI answers — not just listed, but as the answer.
Learn more →Automation, predictive analytics, chatbots, content generation, campaign optimisation. Technology applied with method, not as a trend.
Learn more →Google Ads, Meta, LinkedIn and other channels. Optimised budget, precise targeting, effective creatives. Every euro must produce measurable results.
Learn more →Editorial strategy, content production, channel management. Not random posts but a plan consistent with your positioning and objectives.
Learn more →High-performance platforms from technology selection to user experience, from acquisition to retention. We sell online with method.
Learn more →Native and hybrid apps for iOS and Android. From requirements to store launch, with a focus on UX, performance and scalability.
Learn more →Your sustainability report transformed into a navigable website, with your visual identity, shareable via a link. Goodea is the exclusive distributor of Impacta for Italy.
Learn more →Institutional websites, landing pages, portals. Information architecture, UX, speed, SEO and visual identity: a single coherent project.
Learn more →Vulnerability audits, protection systems, continuous monitoring, rapid response. Your website is an asset: it needs to be protected.
Learn more →Authorised IPZS concessionaire for the Italian and European Official Gazette and newspapers. Guaranteed compliance, publication within 3 days.
Learn more →Printing, enveloping and delivery of commercial and institutional communications. 10,000 envelopes/hour, database of 25 million contacts, direct delivery in Campania and Southern Lazio.
Learn more →