01
Positioning audit
Who you are, who you serve, and why they should choose you over a competitor. Brutally honest.
The Digital Plan is a 4-week engagement where we put in black and white your positioning, channels and budget. When we're done, you know exactly what to do over the next 12 months — and which numbers to measure it by.
The goodea Digital Plan is an actionable strategic document, delivered in 4 weeks, that defines objectives, channels, budget and KPIs for the following 12 months.
No PowerPoint full of buzzwords. Every output is a document your team can pick up and use the very next day.
Who you are, who you serve, and why they should choose you over a competitor. Brutally honest.
SEO, paid ads, content, PR, partnerships: what to activate, in what order, with what priority.
How much to spend, where, and what you expect in return. Real numbers, not wishful thinking.
Quarter by quarter, milestone by milestone. With 90-day control KPIs built in.
Kick-off workshop, access to data and analytics, interviews with your team. We map the starting point without filters.
SERP research, competitor ad intelligence, weak signals and industry trends. We identify where there is real room to grow.
Positioning, channels, budget, calendar. We present the options and decide together. No decisions made behind closed doors.
Final Digital Plan, 12-month roadmap, KPI dashboard. Handover session with whoever will execute it — your team or ours.
You spend across different channels without an overall picture. You want to stop going by gut feeling.
You want to know where to invest before burning budget on uncoordinated tests.
The people are there, the skills too. What's missing is the shared map that ties everything together.
The cost depends on the complexity of your business and the number of channels to analyse. It starts from a base tier and we give you a fixed quote within 48 hours of the first call. No scope creep.
A 40–60 page PDF document covering the audit, strategy, channel map, budget and 12-month roadmap. Plus: an Excel file with the monthly allocation plan and a KPI dashboard already set up.
No. The Digital Plan is a standalone tool: you can hand it to your internal team, another agency, or to us. We write it so that anyone who knows the craft can execute it.
About 4–6 hours spread across the 4 weeks: a 2-hour kick-off workshop, two 45-minute mid-point check-ins, and a 90-minute final handover session. We handle the rest.
Yes. In fact, the more vertical the sector, the higher the value of a precise strategy, because the margin for error on channel choices is smaller. We have delivered Digital Plans for manufacturing, B2B software, healthcare and professional services.
It happens. If in the first two weeks facts emerge that shift the starting point, we renegotiate the scope together — at no extra cost if the cause lies in the discovery data. We put this in writing at kick-off.