goodea is an advertising agency based in the heart of Naples, on Via Toledo. What sets us apart is the order of operations: we read the market with data first, then we build the campaign.
In brief: goodea is a Naples-based advertising agency that designs and runs campaigns for companies from the local territory and across Italy. We don't start from the creative idea: we start from RADAR, our proprietary market intelligence, which analyses millions of real conversations to understand what audiences actually ask for. Only then come the message, the channels and the budget — Google, Meta, TikTok and the new AI advertising spaces such as ChatGPT Ads.
Most campaigns are born from an intuition and look for validation afterwards. We do the opposite: we first measure what resonates in the market — sentiment, intent, friction — and build the message and media plan on that. Budget goes where data says it will perform.
Google Ads, Meta, TikTok: planning, creative and continuous optimisation measured on real revenue, not just platform ROAS.
The new advertising spaces inside AI assistants. We are among the first Italian agencies to operate there.
Content and paid social built on the topics audiences actually discuss, channel by channel.
RADAR's Resonance Index™ measures how strongly your message resonates emotionally in market conversations — before you invest in it.
RADAR analyses over 15 million real conversations per quarter: search volumes, sentiment, intent. Before writing a single ad we know who we are talking to and what they expect to hear.
In four weeks the data becomes positioning, channels, messages and budget: a 12-month media plan that any competent practitioner can execute.
Creative, copy, media buying and continuous optimisation. Every euro of budget answers to an indicator surfaced in the previous phases, and reporting measures revenue, not vanity metrics.
goodea is based at Via Toledo 156, 80134 Naples, in the heart of the city. It runs advertising campaigns for clients across Campania and all of Italy.
The order of work. Before producing any creative, RADAR — goodea's proprietary market intelligence — analyses millions of real conversations to measure what resonates in the market. The campaign is born from that data: message, channels and budget are measured choices, not bets. And results are judged on real revenue, not platform ROAS.
No. The office is in Naples, but goodea runs campaigns for clients across Italy. The Neapolitan roots mean first-hand knowledge of the local market, not a limit on reach.