PDF · BANKING & FINTECH
RADAR Banking & Fintech
The Promise-Reality Gap in the Italian financial sector: where banks promise simplicity and customers tell a story of frustration.
Download the PDF →Everything we publish comes from real work: online ethnographic research, consumer behaviour studies, sector audits. Download the PDFs — they're free, no forms in the way.
goodea's resource archive collects 14 freely downloadable documents: Sector RADARs (ethnographic analyses covering Banking, Fashion, Bookstore, Food), case studies (Five Guys, McDonald's, Starbucks), thematic reports (AI for SMEs, Gen Z, Agentic Anthropology) and operational guides (AI for Law Firms, 48 pages).
Each RADAR analyses millions of online conversations within a sector: forums, reviews, social media, blogs. It returns a complete picture of perception, friction points and strategic opportunities. Discover the RADAR method →
The Promise-Reality Gap in the Italian financial sector: where banks promise simplicity and customers tell a story of frustration.
Download the PDF →Purchase trends, brand perception, conversion drivers and consumer expectations across Italian fashion's digital channels.
Download the PDF →The Resonance Index in the book and digital media sector: how audiences talk about independent bookshops, retail chains and contemporary publishing.
Download the PDF →10,000 multilingual reviews on luxury fashion e-commerce: what customers actually buy, why old service paradigms no longer suffice, and the three psychographic tribes reshaping the market.
Download the PDF →Three global brands analysed with the RADAR method on the Italian market. What customers are really saying — not what surveys would like to hear.
Online ethnographic analysis of the Five Guys brand perception in Italy: conversations, sentiment and choice drivers across digital channels.
Download the PDF →How McDonald's is perceived online in Italy: thousands of social conversations, reviews and comments analysed to map customer expectations and frustrations.
Download the PDF →An analysis of Starbucks brand perception among Italian consumers: where the international promise meets local coffee-drinking habits.
Download the PDF →Original research on emerging scenarios: AI, generations, customer experience. No trend roundups — only analyses that have changed the way we work.
Our analysis of Google Marketing Live 2026: the 5 pillars redefining digital marketing — AI Mode, agentic commerce, YouTube, scalable creativity and strategic measurement.
Download the report →The AI landscape for Italian small and medium-sized businesses: where generative AI is producing measurable ROI, where it is only adding cost, and what the priority moves are for the next 12 months.
Download the PDF →Who is Gen Z really? An in-depth analysis of the digital behaviours, emerging values and brand expectations of the generation born between 1997 and 2012.
Download the PDF →How artificial intelligence is reshaping behaviours, expectations and relationships between people and brands. An original analysis at the intersection of anthropology and technology.
Download the PDF →How customer service has become the new marketing. Why companies that excel at customer service are scaling without advertising — and what to learn from them.
Download the PDF →Three operational documents: a vertical guide to AI for law firms, the RADAR method presentation and the extended goodea company profile.
Operational guide to integrating artificial intelligence in Italian law firms: use cases, software, regulatory risks, 90-day implementation roadmap.
Download the guide →The complete RADAR method presentation: the four scientific indicators, sources analysed, report outputs and the 7–10 day delivery workflow.
Download the presentation →Who we are, what we do, how we work. The extended goodea presentation: method, services, success stories and team. Worth reading before we start a project together.
Download the company profile →We are opening the editorial section. We will publish operational thinking on digital strategy, applied AI, market intelligence and marketing — only when we have something genuinely new to say. No trend roundups, no listicles.
The goodea blog opens in the coming weeks.
In the meantime, download the reports above — they are the distillation of years of work.