Services — Direct mail

Reach those
who aren't online.

Printing, enveloping and delivery of commercial and institutional communications. A high-yield physical channel for companies, organisations and professionals who want to speak directly to their recipients — without relying on algorithms.

Goodea's postal service integrates industrial printing technology, automatic enveloping, managed postal shipping under agreement and access to a database of 25 million profiled contacts across Italy. A complete supply chain: from the list to the doorstep.

01 — The numbers

Production capacity
at industrial scale.

ENVELOPING

10,000

Envelopes processed per hour with Pitney Bowes machines. Any format, continuous runs with no production interruptions.

ADDRESSING

10,000

Addresses printed per hour directly onto the envelope. Every format supported, from C6 to B4, with millimetre-level precision.

CONSUMER DATABASE

21 M

Italian consumers profiled by geographic area, age group, income and purchasing behaviour. Select your target.

BUSINESS DATABASE

4 M

Italian businesses profiled by ATECO sector, size, province and turnover. For tailored B2B campaigns.

02 — Printing and enveloping

From printing
to envelope ready.

RISOGRAPH PRINTING

High-volume printing with Risograph technology

Risograph technology combines industrial speed and typographic quality for medium and large print runs. Ideal for flyers, commercial letters and promotional inserts. Lower cost per copy than offset for medium volumes, no plates, reduced setup times.

ENVELOPE PERSONALISATION

Custom envelopes with logo and letterhead

Print your company logo, letterhead and sender details directly on the envelope — any format. Every communication goes out carrying your brand's visual identity, not in an anonymous envelope. Variable personalisation: each envelope can carry different data (recipient name, customer code, dedicated offer).

AUTOMATIC ENVELOPING

Pitney Bowes machines — 10,000 envelopes/hour

Pitney Bowes machines handle enveloping, folding, insertion and sealing in a continuous high-speed flow. They support multiple inserts, different formats and the combination of several documents in the same envelope. Zero matching errors, full production traceability.

PACKAGING

Cross-strapping with electro-welded fastener

Shipments are prepared and packaged with cross straps and an electro-welded fastener: a system that guarantees bundle stability during transit, facilitates postal sorting and reduces damage to communications. Ready for delivery or collection by Poste Italiane.

03 — Delivery and shipping

Three distribution
channels.

DIRECT FLEET

Direct delivery in Campania and Lower Lazio

With our own fleet we handle direct delivery across all of Campania and Lower Lazio. Guaranteed timelines, full traceability, zero dependency on third-party operators in the highest-density areas. Ideal for local campaigns, leaflets in envelopes and urgent institutional communications.

POSTATARGET

Postatarget shipping — Poste Italiane agreement

We access Postatarget rates under agreement with Poste Italiane for large-volume shipments nationwide. The ideal channel for direct mail campaigns at national scale with low unit costs. Geographic selection by postcode, province or region.

POSTAL SUBSCRIPTION

Shipping under postal subscription

For periodic communications (printed newsletters, catalogues, magazines) we use the Poste Italiane postal subscription rate — a subsidised tariff reserved for accredited shippers. Lower cost per copy compared to individual dispatch for recurring volumes.

04 — Proprietary databases

25 million contacts.
Select your target.

You don't need to bring your own list. We hold two up-to-date proprietary databases: 21 million consumers profiled by geographic area, age group and purchasing behaviour, and 4 million Italian businesses profiled by ATECO sector, size and location.

The segment is extracted according to your targeting criteria. You can use our list, bring your own, or combine both. The result is a direct mail campaign that speaks to the right people, in the right area, at the right time.

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WHO IT'S FOR

The postal service is the right choice when:

  • Your audience is not reachable by email or social media (elderly, tradespeople, professionals)
  • You need to notify public bodies, municipalities or offices with formal written communication
  • You are running a local commercial campaign with high territorial saturation
  • You want to send catalogues, price lists or physical promotional material to a B2B list
  • Your digital communications are not converting and you want to test an alternative channel
05 — How it works

From the list
to the doorstep.

STEP 01

Brief and targeting

Define your objective, geographic area and target. If you don't have a list, we extract contacts from our databases based on your criteria.

STEP 02

Printing and personalisation

We print the material using Risograph technology, personalise the envelopes with your logo and print addresses at 10,000/hour.

STEP 03

Enveloping and packaging

We automatically envelope with Pitney Bowes, package with cross straps and prepare for shipping or direct delivery.

STEP 04

Delivery

Direct delivery with our own fleet in Campania and Lower Lazio, or national shipping via Postatarget or postal subscription.

Request a quote

Tell us how many envelopes.
We'll tell you cost and timeline.

Quote within 24 hours. Write to commerciale@goodea.it with your volume, area and type of communication.

Request a quote →