goodea is a Neapolitan marketing agency that treats budget as a resource to be allocated on data, not distributed out of habit.
In brief: goodea is a marketing agency based in Naples, on Via Toledo, working with local businesses and companies across Italy. The advantage is not proximity itself, but the method: market intelligence first to understand where the market is already moving, then budget allocation and campaign execution based on measurable indicators. In Naples, with added direct knowledge of the local economic landscape.
Marketing for a Neapolitan or Campanian business is not the same as for a brand from the North: habits, channels, and language all differ. goodea knows this market and measures it with the same data-driven tools it applies at the national level.
Neapolitan artisanal excellence — digital marketing for a historic maison on international markets.
Local engineering on the global market — B2B technical communication for a Campanian motorsport excellence.
Campanian cultural heritage — digital presence for a literary and philosophical body of work with international reach.
We measure volumes, sentiment and real intent in your market, distinguishing existing demand from latent demand. Data comes before any budget decision.
In four weeks we translate data into budget allocation, channel selection and a 12-month roadmap. Numbers, not slides.
Google Ads, Meta Ads, content and funnels managed and optimised against the indicators identified in the previous phases. Every euro spent has a measurable return hypothesis.
The cost does not depend on the city but on the objectives and channels chosen. goodea sizes the budget from market data and a Digital Plan, avoiding "gut-feel" spending. An initial 30-minute call helps clarify how much it makes sense to invest in a specific case.
Yes. goodea has been based in Naples for twenty years and has built strategies for local businesses across different sectors, from luxury craftsmanship to engineering. This direct knowledge is combined with data-driven analysis tools applicable to any market.
Absolutely. The office is in Naples, but goodea serves clients throughout Italy. The method is based on data analysis and works regardless of the company's geographic location.